Ruka hadi maudhui makuu

Department of Corporate Communications and Marketing

One voice, one brand - telling the OUK story.

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About the Department

The Department of Corporate Communications and Marketing (CCM) is responsible for managing the University's corporate identity, institutional reputation, public communication and marketing initiatives. The Department strengthens the University's visibility, promotes its academic programmes and services and fosters meaningful engagement with students, staff, stakeholders, the media and the wider public.

Through strategic communication, digital marketing, media relations, publications, brand management and stakeholder engagement, the Department advances the University's mandate as Kenya's first fully online public university. It supports institutional growth by communicating the value of open and digital learning, showcasing the University's achievements and opportunities and positioning OUK as a leading institution in accessible, technology-enabled higher education.

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Vision

To be a leading driver of institutional reputation, visibility and growth through strategic corporate communications and innovative marketing.

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Mission

To enhance the University's reputation, visibility and stakeholder engagement through strategic communication, innovative marketing, effective media relations and consistent brand management.

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Mandate

The Department is mandated to plan, coordinate and implement the University's corporate communications and marketing functions to strengthen institutional reputation, promote academic programmes and services and support student recruitment and stakeholder engagement. Its core responsibilities include:

Developing and implementing corporate communications and marketing strategies.

Managing the University's corporate identity, brand standards and visual assets.

Coordinating media relations, publicity and institutional messaging.

Managing official digital communication channels, including the University website and social media platforms.

Promoting academic programmes, student recruitment initiatives and institutional activities.

Producing and disseminating institutional publications, news and multimedia content.

Coordinating public relations, stakeholder engagement and communication campaigns.

Supporting crisis communication and institutional reputation management.

Monitoring communication and marketing performance to inform decision-making.

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Services

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Strategic Communication and Branding

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Develop and implement the University's corporate Communications Strategy in consultation with the World Bank consultant.

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Oversee the branding of all University programs, events and initiatives.

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Ensure consistent messaging aligned with the University's Vision, Mission and Strategic Goals.

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Design and maintain OUK's corporate identity through logos, slogans and brand guidelines.

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Marketing and Student Recruitment

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Develop marketing campaigns to increase student enrollment across programmes.

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Implement targeted advertising strategies, including digital, print, broadcast and outdoor media.

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Coordinate Open Days, Town Halls, and outreach events to promote OUK programs.

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Collaborate with Schools and Departments to showcase academic offerings and research activities.

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Public Relations

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Build and maintain relationships with key stakeholders, including government agencies, corporate partners and community organizations.

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Manage the University's Crisis Communication Strategy to handle reputational challenges effectively.

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Represent the University in public forums, conferences and events.

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Events Management

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Plan and execute major University events such as graduation ceremonies, launches, conferences, seminars and workshops.

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Coordinate with Departments/Sections/Units to ensure proper branding and communication at events.

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Content Development

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Oversee the creation of promotional materials including brochures, videos, newsletters among others.

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Ensure high-quality, impactful content is developed for internal and external audiences.

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Partnerships and Collaborations

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Collaborate with other institutions and organizations for joint marketing and communication initiatives.

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Work with county governments and youth organizations to enhance regional outreach.

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Reputation Management

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Monitor public opinion and address any misconceptions or negative perceptions about OUK.

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Implement strategies to position OUK as a leading institution for open and distance learning.

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News & Press Releases

Stay informed about the latest developments, achievements, announcements and official statements from the Open University of Kenya.

This section features University news, institutional milestones, research and innovation highlights, student and staff achievements, strategic partnerships, admissions announcements and official press releases.

Latest University news

Official press releases and media statements

Institutional announcements

Student and staff success stories

Research, innovation and partnership highlights

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Events

Discover upcoming events and activities at the Open University of Kenya, including academic conferences, public lectures, stakeholder forums, exhibitions, student engagement activities, graduations and institutional celebrations.

Find upcoming and past events, registration links, downloadable programmes and event photo galleries.

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Media Centre (Photo & Video Gallery)

The Media Centre provides access to official photographs, videos and other multimedia resources documenting the University's activities, achievements and impact.

Photo galleries organised by event and date

Videos and institutional documentaries

Graduation highlights

Promotional and programme videos

Official media assets for approved use

Captions, dates and relevant usage information

Media organisations and other users seeking high-resolution images or video footage may contact the Department for assistance.

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Brand Guidelines & Logo Downloads

Official logos, colours, fonts and usage guidelines are available to schools, departments and partners to protect consistency of the University's visual identity.

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Publications & Newsletters

Explore the University's official publications, newsletters and information materials that communicate institutional developments, academic opportunities, achievements and strategic priorities.

University newsletters

Institutional magazines and bulletins

Annual reports and selected institutional reports

Student recruitment brochures

Academic programme marketing materials

Graduation publications and ceremony programmes

Corporate profiles and institutional fact sheets

Approved communication and publicity materials

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Social Media Channels

Connect with the Open University of Kenya through its official social media platforms for University news, admissions updates, academic opportunities, student stories, events and institutional announcements.

Follow the University to stay informed, participate in conversations and discover opportunities to engage with the OUK community.

Follow OUK. Stay informed. Be part of the conversation.

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Media Enquiries & Requests

The Department of Corporate Communications and Marketing serves as the primary point of contact for media enquiries and requests relating to the Open University of Kenya.

Journalists, editors, producers and other media professionals may contact the Department for assistance with institutional information, interview requests, expert commentary, press statements, photography, videography and media coverage of University activities.

Media requests may include:

Interview requests for University leadership and subject experts

Requests for official statements and institutional information

Invitations for media participation in University events

Requests for photographs, videos and other media assets

Requests for filming, photography or media access to University activities

Media partnerships and publicity opportunities

How to submit a request: please provide your name, media organisation, contact details, nature of the enquiry, deadline and any relevant background information. Requests should be submitted sufficiently in advance to allow for coordination and approval.

Email info@ouk.ac.ke or comms@ouk.ac.ke with the subject line "Media Enquiry – [Brief Description]".

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Communication Policies

This section provides access to the University's approved policies, strategies and guidelines that govern corporate communications, branding, publicity and the use of official communication channels.

These documents promote accurate, consistent, professional and responsible communication across the University.

Communications and Branding Policy

Crisis Communication Policy

Communications Strategy

Brand Manual

Social Media Policy

Media Relations and Publicity Guidelines

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FAQs

Write to comms@ouk.ac.ke with the subject, deadline and background.

Yes - follow the brand guidelines and request current logo files from the Department.

Send details at least two weeks in advance to comms@ouk.ac.ke.

Get in touch with the department

Have a question or need support from this office?

Reach out directly and the team will respond.