Crisis Communication and Reputation Management

Duration 2 weeks
Cost Fully sponsored with a registration fee of KES: 500
Target Audience
  • Executives and managers;
  • School head teachers and Principals;
  • communication and public relations professionals; HR and customer experience practitioners;
  • Public officers; NGO and development professionals;
  • ICT, cybersecurity, safety and security teams; university administrators; and emerging leaders responsible for organizational communication and reputation.

Overview

When a crisis hits, every message matters. This practical microcredential equips participants with the skills to prepare for, communicate during, and recover from organizational crises. Learners explore crisis preparedness, message development, stakeholder engagement, media and social media response, reputation protection, and post-crisis recovery. The course emphasizes clear, timely and credible communication that protects trust and strengthens organizational resilience.

What you will learn:
  • Build practical skills for anticipating and managing communication during crises.
  • Develop clear, credible and timely crisis messages for different stakeholders.
  • Strengthen media and social media engagement during high-pressure situations.
  • Protect organizational reputation, stakeholder confidence and public trust.
  • Apply practical crisis communication tools and frameworks directly in the workplace.
  • Learn flexibly, at your own pace, from anywhere.
  • Earn a certificate of completion.  
     
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