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Behavioural Economics for Better Choices

Duration 5 Weeks (Fully Online – flexible learning)
Cost KES 5,000
Target Audience
  • University students and academics
  • Business professionals and managers
  • Entrepreneurs and SME owners
  • Marketers and customer experience professionals
  • Policy makers and development practitioners
  • Individuals seeking to improve personal finance, health, and well-being

This course is designed to empower learners with practical knowledge of behavioural economics, enabling them to recognize and understand the psychological forces that shape everyday decisions.
By exploring how cognitive biases, heuristics, emotions, and context influence choices, participants will develop the ability to make more rational, deliberate, and effective decisions in both personal and professional settings.

The ultimate goal of the course is to help learners move from passive decision-making to active choice architecture—intentionally designing environments, systems, and options that lead to
 

What you will learn:

By the end of the 5 weeks, participants will be able to: