SC-021Professional certification

Behavioural Economics for Better Choices

Duration

5 weeks

Investment

KES 5,000

Method

Online

Language

⚑English

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Course narrative

Empowers learners with practical knowledge of behavioural economics to recognize psychological forces shaping decisions, exploring cognitive biases, heuristics, emotions, and context to develop more rational and effective decision-making.

This course is designed to empower learners with practical knowledge of behavioural economics, enabling them to recognize and understand the psychological forces that shape everyday decisions.By exploring how cognitive biases, heuristics, emotions, and context influence choices, participants will develop the ability to make more rational, deliberate, and effective decisions in both personal and professional settings.The ultimate goal of the course is to help learners move from passive decision-making to active choice architecture—intentionally designing environments, systems, and options that lead to

Skills acquired

Understand how people actually make decisions

Identify common behavioural biases affecting judgment and choice

Apply behavioural insights to personal finance work and leadership decisions

Design simple nudges to improve outcomes in organizations and communities

Make better choices under uncertainty pressure and limited information

Enhance ethical decision-making and self-control

Target audience

University students and academics, business professionals and managers, entrepreneurs and SME owners, marketers, policy makers, and individuals seeking to improve personal finance, health, and well-being