Crisis Communication and Reputation Management

OverviewWhen a crisis hits, every message matters. This practical microcredential equips participants with the skills to prepare for, communicate during, and recover from organizational crises. Learners explore crisis preparedness, message development, stakeholder engagement, media and social media response, reputation protection, and post-crisis recovery. The course emphasizes clear, timely and credible communication that protects trust and strengthens organizational resilience.