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Behavioural Economics for Better Choices

Muda

5 weeks

Gharama

KES 5,000

Njia

Online

Lugha

⚑English

Ukurasa kuuMasomoKozi za maendeleo ya kitaalamuBehavioural Economics for Better Choices

Maelezo ya kozi

Empowers learners with practical knowledge of behavioural economics to recognize psychological forces shaping decisions, exploring cognitive biases, heuristics, emotions, and context to develop more rational and effective decision-making.

This course is designed to empower learners with practical knowledge of behavioural economics, enabling them to recognize and understand the psychological forces that shape everyday decisions.By exploring how cognitive biases, heuristics, emotions, and context influence choices, participants will develop the ability to make more rational, deliberate, and effective decisions in both personal and professional settings.The ultimate goal of the course is to help learners move from passive decision-making to active choice architecture—intentionally designing environments, systems, and options that lead to

Ujuzi utakaopatikana

Understand how people actually make decisions
Identify common behavioural biases affecting judgment and choice
Apply behavioural insights to personal finance work and leadership decisions
Design simple nudges to improve outcomes in organizations and communities
Make better choices under uncertainty pressure and limited information
Enhance ethical decision-making and self-control

Walengwa

University students and academics, business professionals and managers, entrepreneurs and SME owners, marketers, policy makers, and individuals seeking to improve personal finance, health, and well-being

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Shule ya Biashara na Uchumi

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Uthibitisho wa njia ya kitaaluma

Jiunge na orodha kamili ya programu za shahada

Bachelor of Economics and Data Science
BE03

Bachelor of Economics and Data Science

4 years (8 semesters) plus at least 8 weeks of industrial attachment
BE61

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2 Years
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1 Year

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